Lego to hire hundreds
About 7 Months, 2 Weeks, 54 Minutes ago.
Danish toy giant Lego plans to recruit hundreds of computer experts in the UK, Denmark and China to expand its digital games and online sales operation.
In 2020, the company saw its fastest sales growth in five years, helped by locked-down families buying bigger Lego sets they could make together.
But a new Super Mario set, which blends physical bricks with online games, has been one of the biggest launches ever.
Boss Niels Christiansen told the BBC Lego would speed up its digital plans.
The company has just released Lego VIDIYO, a partnership with Universal Music, which allows children to make their own music videos with special effects and filters.
"For the past two years we've made large-scale investments in initiatives designed to support long-term growth," the Lego chief executive said.
"We are accelerating our digital transformation. This is a big investment area for customers and suppliers," he said.