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Army recruits sold a lie by ad campaign

The mum of the youngest soldier to die in Afghanistan says she is "appalled" by the Army's new drive to attract recruits lacking in confidence.
The adverts will target social media users, gym addicts and drinkers.
Lucy Aldridge, whose son William, 18, died in a bomb blast in 2009, said young people were "being a sold a lie".
"If you're taking on people that are already lacking in confidence, this is something that could ultimately break them," she said.
The drive will see posters and adverts claim members of the armed forces enjoy a "lifetime of confidence" rather than the brief boost that might be achieved by having a few drinks or going to the gym.

https://www.bbc.co.uk/news/uk-england-hereford-worcester-50978939
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