Buzz People

Iceland food to be sold in The Range

Food from the supermarket chain Iceland is to be sold in home and garden store The Range.
The new "strategic alliance" will initially be introduced in three stores in the Midlands and Liverpool areas.
In a joint statement the companies said plans for a further roll-out of the "store-in-stores" concept will follow.
Iceland, which is based in Wales, said the two chains were "natural partners" while The Range said the alliance was "unique".
The frozen food store, which employs more than 700 people at its Deeside base in Flintshire, saw sales rise 8% to more than £3bn last year.
It was also named the UK's top supermarket for customer satisfaction for the first time this year.
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