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New Army recruitment adverts 'won't appeal to new soldiers'

Critics have said an Army recruitment campaign, which promotes the emotional support given to troops, will fail to target those most likely to sign-up.
New radio, TV and online adverts seek to address concerns potential soldiers might have about religion or sexuality.
Retired Colonel Richard Kemp said the new £1.6m campaign would not solve the Army's "recruiting crisis".
But General Sir Nick Carter, head of the Army, said the campaign reflected the country's changing demography.
The new adverts, which are all voiced by serving soldiers, are part of the Army's "belonging campaign".
They ask: "What if I get emotional?", "Can I be gay in the Army?" and "Do I have to be a superhero?"
In one, a Muslim soldier explains how the army has allowed him to practise his faith.
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